SKIWA Mentor · 2026 Cohort
Nicola Strudwick
General Manager Sales · Travellers Choice
Leadership isn't about titles — it's about impact, and bringing others with you.
My story
At seven years old, I travelled to Australia on a journey that was anything but ordinary — one flight with four stops and a seven-night cruise. It wasn't just a trip; it opened my eyes, ears and senses to the power of travel, and it has stayed with me ever since.
More than 30 years later, I've built a career in an industry that does exactly that. My journey has taken me across retail leisure travel, foreign exchange, and wholesale distribution — shaping brands, building partnerships, leading national sales teams, and delivering strategies that endure. What has mattered most is creating environments where people thrive and customers feel truly valued.
A significant part of that journey has been SKÅL International, including my time as Club President Perth — championing connection, collaboration, and the engagement of the next generation of industry leaders. Today I represent Travellers Choice, the essential partner for independent travel agents across the country. Leadership, for me, has never been about titles. It's about impact — showing up with clarity and purpose, and bringing others with you.
How I help
I open up my network to people investing in their future and give them the tools to engage with industry leaders — progressing at a pace they can commit to. I'm proud to have helped previous mentees into employment in their chosen field.
Why I mentor
Travel can be a complex industry to break into — what roles exist, how to get started, and who can help you along the way. I want to be the guide that wasn't readily available when I started.
